VISIT FLORIDA | alenakairyspr

Visit Florida Campaign Book with: Somer Feeheley, June Johnson, Erika Rothman, and Paul Seyffart

Media and Events Schedule

This schedule will serve as a template for events and media tactics for the 5-year duration of the Visit Florida Campaign. Made with Google Sheets.

Visit Florida Logo

Made with Adobe Illustrator

Guidebook

This guidebook would be in the swag bag to showcase fun family activities in Florida for parents. Made with Adobe Photoshop.

Visit Florida Activity Book

This mockup is a coloring and activity book for a swag bag that would be distributed to parents with children aged 6-14. Made with Adobe Photoshop.

Crayon Pack

This 4 crayon pack would be included in a swag bag for Visit Florida. Made with Adobe Illustrator.

Instagram for Parents

This Instagram post targeted for Parents of Young Children seeks to feature a unique and fun activity that appeals to both parents and children. Made with Adobe Photoshop.

Facebook Post for Parents

This Facebook post emphasizes that Florida is not only known for realization, but for one-of-a-kind learning experiences, as well. It also alludes to the many facets of Florida as a vacation spot. Made with Adobe Photoshop.

Water Bottle

Swag bag item. Mde with Adobe Illustrator.

Sunglasses

Swag bag item. Made with Adobe Illustrator.

Koozie

Swag bag item for parents. Made with Adobe Illustrator.

Flying Disk Toy

Swag bag item. Made with Adobe Illustrator.

Beachball

Swag bag item. Made with Adobe Illustrator.

Visit Florida TV Spot

Instagram Blended Families

This Instagram post seeks to brand Florida as a great destination for newly-forged families to make new memories. The copy highlights the diversity of options for activities in the state. Made with Adobe Photoshop.

Facebook Post for Blended Families

This Facebook post challenges the reader by asking them what they know about Florida. It mentions the distinct and various cultures and activities in the state, making it the perfect place for family travel, even if family members have different interests. Made with Adobe Photoshop.

Adventurous Couples Direct Mail

Direct mail postcard for adventurous couples (front). Made with Adobe Photoshop.

Visit Florida

From January to April 2017

I worked with four other colleagues to create a theoretical campaign for Visit Florida to increase tourism in Florida. The key public I focused on was "Parents of Children Ages 6-14". My primary role was the media planner where I created a schedule for the campaign's events and other tactics. I also designed the new logo for the campaign and made all of the creatives for my assigned public, as well as some pieces for other publics.